11 Best WordPress Mailing List Plugins 📧 2023 (Free & Premium)

Thrive Leads is the most comprehensive email subscription plugin available for your WordPress website. With a drag-and-drop page builder, it enables you to create and distribute opt-in forms, allowing you to choose from available templates or start building them from scratch to suit your exact needs.

The plugin also provides detailed data and analytics, which lets you monitor the performance of your forms and track the origin of your best-converting visitors.

With Thrive Leads, you can decide how you want your forms to appear. You can use a variety of triggers, such as exit intent and time on the page, to display different types of forms. Additionally, you can use categories, tags, and other methods to show forms on specific blog posts. You can also create mobile forms and desktop-specific forms.

Another great feature of Thrive Leads is the ability to test various options to see what works best for your target audience. You can replicate a form to try modifications or compare different types of forms for optimal conversions.

Convert Pro is an opt-in form plugin for WordPress that allows you to create a variety of opt-in forms. It supports a wide range of email service providers, such as AWeber, ConvertKit, SendinBlue, MailChimp, and many others.

You can use this plugin in a variety of ways, and it comes with a variety of handy functions that you can turn off if you don’t use them, increasing site performance.

One of the most impressive features of Convert Pro is that it has a drag-and-drop editor, which allows you to create a variety of opt-in forms easily. You can use standard forms like popovers, widgets, and slide-ins, as well as high-level forms like yes/no forms, multi-state forms, and content locking.

The plugin also has an advanced targeting capability that lets you develop forms that specifically target certain regions, all EU countries, or non-EU countries. Additionally, you can choose specific devices to target, such as mobile and desktop computers.

Convert Pro also offers reporting, A/B testing, and email integrations, which can all be turned off if you don’t require them. This plugin is an ideal choice if you’re looking for a versatile and feature-packed opt-in form builder for your WordPress site.

With Convert Pro, you can create custom opt-in forms that help you capture leads more effectively, increasing your site’s engagement and improving your email marketing campaigns.

ConvertBox is a lead-generating software that integrates seamlessly with WordPress. It offers a range of targeting criteria, such as device type, location, URL string, referring website, and more.

What sets it apart is the simplicity of creating multiple-choice forms, where each response can be used to move subscribers to a different tag/group/list, which is ideal for email segmentation funnels.

Some decent tools exist for creating email sign-up forms, but ConvertBox boasts the easiest user interface possible. Within a matter of moments, you can move from opening the editor to posting a form.

While there aren’t many options, the ones available are fantastic, including Sticky bars, popovers, slide-ins, embedded forms, and full-page forms. The platform is equipped with regular new features and offers A/B split testing on forms.

Bloom is an all-in-one tool that helps to convert visitors into loyal customers for your website and business. It not only assists with conversions but also provides amazing designs and themes. It even has different triggers and methods to evaluate and enhance your opt-in forms.

With Bloom, you can grow your email list at your own pace. You won’t have to worry about bombarding users with notifications since you can use subtle in-content or fly-in forms to make things less noticeable. It’s the perfect solution for those looking for an email collection tool that doesn’t scream “spam”.

Although Bloom doesn’t send out newsletters on your behalf, it does aid in the collection of email addresses. You’ll need your independent email marketing strategy to do that, but Bloom makes it easy to collect those addresses in the first place.

WP Subscribe is a free opt-in form plugin for WordPress that is simple and easy to use. This plugin comes with a pro edition that lets you customize colors, show exit intent popovers, and more.

You just have to install and configure the widget, and then drag it into the widget space of your choice. Although it has limited features, it’s a great choice if you only need to add simple opt-in forms to widget areas. With this plugin, you can easily grow your email list and engage with your audience.

MailChimp for WordPress is a plugin that connects your WordPress website to your MailChimp account. Despite its limited functions, it offers unique features that other plugins do not.

With its versatile approach, you can build and customize opt-in forms and integrate them seamlessly with any other form on your website, such as comment, contact, or checkout forms, to attract subscribers and create better newsletters.

Additionally, the plugin provides full control over form fields, and you can easily change the colors to match your website’s aesthetics. Overall, MailChimp for WordPress is an excellent free choice for anyone using MailChimp who wants a quick and easy way to add opt-in forms to their site.

OptimizePress is a one-of-a-kind opt-in form builder that offers a range of email marketing tools. Employing an easy drag-and-drop interface, this WordPress page builder makes it simple to create landing pages, sales funnels, and more for a robust e-commerce website.

While not the cheapest option on the market, OptimizePress provides excellent value for your money. In particular, its Live Editor is a huge plus. And the opportunity to connect membership sites to your landing pages is a useful feature you won’t want to miss. Though it may seem daunting at first, OptimizePress is pleasantly straightforward to use.

Thrive Architect is a visual WordPress page builder that allows you to create customized landing pages on your website. It’s equipped with email opt-in forms that allow you to generate leads quickly and easily. What’s more, it’s so powerful that you can use it to create stunning websites without any coding experience.

With Thrive Architect, you can create lead-generating landing pages in two ways. Firstly, you can utilize pre-made landing page layouts. Secondly, you can start from scratch with the empty template and let your creativity take over. This WordPress email list creation plugin provides versatility that is second to none.

For actual front-end modifications on your website, you can also use Thrive Architect. With its powerful tools and capabilities, you can make your website simple or comprehensive without any coding knowledge.

Thrive Architect is a must-have plugin for any WordPress owner who’s interested in creating visually engaging and functional landing pages.

Optin Forms is a free opt-in plugin that’s ideal for anyone who’s not a fan of popups but still desires an effective and economical way to collect emails. Not needing to know HTML or CSS, this plugin allows you to install non-obtrusive opt-in forms anywhere on your page.

It comes with five forms that are entirely customizable, so you can create the forms you desire. With code and shortcodes, you can easily include them in your posts/pages.

It supports seven email marketing providers, including AWeber, iContact, GetResponse, and MailChimp. You can convert your forms into any language you require, making it ideal for businesses with a global audience. Simply pick your preferred email service, choose a form style, and insert your forms with a single click.

OptinMonster is a list-building plugin that simplifies email marketing strategy with a fast setup time and an array of excellent features. The best thing about this plugin is its usability on any website, regardless of whether it’s WordPress or non-WordPress based.

The editor functions much like a landing page builder, but the content is constrained by your WordPress theme’s boundaries. With this plugin, you can create landing pages, connect with your email service provider, and modify the scripts loaded on the landing pages for improved speed.

Unlike most editors, the user interface is uncluttered and easy to navigate, with no confusion for users. To manage and promote your campaigns, you can either use the WordPress plugin or add a coding line to your site.

OptinMonster is a must-have for any website owner who wants to improve their email marketing strategy. It’s user-friendly, flexible, and incredibly useful.

Ninja Popups is an Envato Market-exclusive premium WordPress plugin that helps you create outstanding popups, despite their negative reputation for user experience. It’s a list-building plugin that’s perfect for adding a popup opt-in to your website. With a lightbox cover, you can create beautiful and customized popups that look professional.

Unlike other plugins, Ninja Popups includes 54 customizable options, giving you flexibility in crafting the design you want, without having to use the theme editor. It’s easy to use and lets you create popups that capture leads, promote products, and increase conversions.