7 Best WordPress Heatmap Plugins and Tools 🥇 2023 (Free & Pro)

Hotjar is a heatmap WordPress plugin that allows you to gather valuable insights about your website visitors. With the plugin, you can track user behavior through heatmaps of scrolling, clicking, and mouse movements.

Additionally, the plugin offers visitor recordings and form tracking to help you understand how users interact with your forms. You can even conduct customer satisfaction surveys to gather feedback directly from your visitors.

One key feature is its ability to map the entire user journey from entry to exit. This allows you to see exactly how users navigate through your website and which parts they are drawn to. By exploring the areas that users miss, you can identify opportunities for improvement and optimize your website for better user experience.

Another useful feature is the ability for users to highlight elements on the page that they like or dislike. This feedback is invaluable in understanding user preferences and making informed design decisions.

With the plugin, you can easily gather feedback from users as they visit your site, giving you valuable insights to guide your website improvements. It also offers before and after analytics, allowing you to see how user behavior changes after making changes to your website.

You can track where users move, click, and scroll, giving you quick insights into the effectiveness of your design and content changes. This helps you make data-driven decisions and continuously optimize your website for better performance.

One unique aspect is its ability to detect and track “rage clicking” and “u-turning”. Rage clicking refers to users repeatedly clicking on an element out of frustration, while u-turning refers to users quickly navigating away from a page or form.

By identifying these behaviors, you can identify pain points in your website and take action to improve user experience. Remember, Hotjar is a powerful tool for gathering insights and optimizing your website based on user behavior. Give it a try and see how it can help you improve your website’s performance.

Lucky Orange is a powerful WordPress plugin that offers a range of conversion optimization tools for your website. With its easy integration with WordPress sites, you can use it as your analytics tool to track visitor behavior and improve your website’s performance.

One standout feature is its live chat function, which allows you to interact directly with your website visitors. You can chat with multiple visitors at once and even use canned responses to handle more requests efficiently. This not only improves your support team’s productivity but also enhances the customer experience.

In addition to live chat, it offers various other tools to gather valuable insights about your website visitors. It provides visitor recordings, heatmaps of mouse movements, surveys & polls, and form analytics. With these features, you can uncover information about customer experience and identify areas for improvement.

Another great feature of the plugin is its ability to set up tracking codes easily using the WordPress plugin. This allows you to track sessions, pages, and chat interactions, providing you with valuable data to optimize your website.

With this plugin, you can conduct deep funnel analysis and record anonymous customer records. This feature enables you to understand the customer journey better and make data-driven decisions to increase conversions.

Finally, Lucky Orange allows you to offer all visitors a discount code or new product update. This feature helps you engage with your audience and incentivize them to take action on your website.

Crazy Egg is a popular and cost-effective heatmap tool that offers a plethora of features. It allows you to track visitor recordings, click maps, scroll maps, and more on your WordPress site. One of the great things is that it automatically adds tracking scripts to your website’s pages once it’s installed.

Another advantage of the plugin is that it provides heatmaps for both desktop and mobile screens, giving you a comprehensive understanding of how your content engages users.

However, a downside to this tool is that it can be difficult to view both mobile and desktop snapshots simultaneously. Nonetheless, it’s worth noting that it is widely used and trusted by many.

With its features, you can optimize your website through A/B testing, identify user behavior and points of frustration, and make changes easily using the editor. This tool gives you the confidence that your content placement, images, copy, and colors are effective in engaging your audience. Plus, it’s free for all your team members.

In addition to heatmaps, Crazy Egg also offers customer journey analysis with snapshots, heatmaps, and recordings. This allows you to gain insights into how users navigate through your website, helping you make data-driven decisions to improve user experience and conversion rates.

Inspectlet is a powerful WordPress plugin that provides valuable web analytics solutions. It offers a range of features that allow you to track and analyze user behavior on your website.

With this plugin, you can generate heatmaps that show the clicks, scrolls, and mouse movements of your visitors. This gives you a visual representation of how users interact with your site, helping you identify areas of improvement or optimization.

Additionally, it provides eye-tracking results, allowing you to see where users are looking on your website. This information can be incredibly valuable in optimizing your design and layout to capture and retain users’ attention.

One of the standout features is its tagging system. This feature allows you to assign names to specific users, making it easier to track their actions and behavior on your site. By understanding individual user journeys, you can tailor your content and offerings to their specific needs and preferences.

The live traffic data provided by Inspectlet’s dashboard is another invaluable tool. It gives you real-time insights into how visitors come to your site, what they do when they arrive, and which content they interact with the most. This allows you to identify the critical pages and make informed decisions about optimizing their performance.

Heatmap is a plugin that offers quick and easy-to-read color overlays for your WordPress website. It helps you identify areas where you can improve your content and understand where the problems lie.

Similar to Google Analytics, the plugin tracks visitors’ behavior in real-time, including interactions with popup forms, cart pages, and drop-down menus. It can also adapt and respond to changes in advertisement layout and design.

One downside of the plugin is that while it does offer free plans, they are limited to five pages and a single website. So, if you have a larger website or multiple sites, you may need to upgrade to a paid plan for more comprehensive data.

One of the best features of the plugin is its ability to show you which devices your users prefer, whether it’s smartphones, tablets, or laptops. This is extremely useful for optimizing your website for mobile users and improving their experience.

Another standout feature is the plugin’s commitment to anonymity. The data collected by Heatmap is completely anonymous, ensuring the privacy of your users and protecting both them and yourself.

The sidebar feature is also worth mentioning, as it displays the most essential data directly on your pages. This means you can easily access the information you need without having to navigate away from your website.

The plugin is designed to work seamlessly without reloading, which is a great time-saver. You can view heatmaps and analyze user behavior without disrupting the user experience or causing any delays.

Dynamic elements such as forms and sliders are also supported by Heatmap, ensuring that you can gather data on user interactions with these important elements of your website.

FullSession is a powerful WordPress plugin that helps you analyze and optimize your website’s performance. With the plugin, you can increase conversions and improve the effectiveness of your content.

The plugin offers various interactive heatmaps that allow you to see how users interact with your website and identify areas that need improvement. One of its great features is its advanced segmentation tools.

These tools help you determine the level of digital engagement of your customers. By analyzing the heatmaps, you can understand how users navigate through your website and make more informed decisions about your content and design.

Another advantage of using it is the ability to monitor the performance of dynamic elements on your website. This includes sliders, side panels, drop-down menus, and pop-ups. By analyzing the heatmaps, you can see how users interact with these elements and make necessary adjustments to improve their effectiveness.

The plugin also provides customer feedback and analytics tools, allowing you to gather insights and opinions from your users. This feedback can help you understand what users think and make improvements to enhance their experience.

The plugin tracks clicks, taps, and mouse movements to measure user frustration. This data helps you identify areas where users may be experiencing difficulties or getting frustrated, allowing you to fix issues and improve overall user satisfaction.

Remember, by using FullSession, you’ll gain a deeper understanding of your website users and be able to make informed decisions to optimize your website’s performance and increase conversions.

UXWizz is a lightweight WordPress plugin that offers click, mouse movement, and scroll heatmaps to help you understand how your visitors navigate your website. It’s perfect for smaller websites on a budget, as it stores your analytics data on your own server, reducing long-term costs and ensuring complete control over your data.

With the plugin, you can watch users as they browse your site, allowing you to identify any UX or technical issues that may arise. This plugin provides in-depth analytics to give you a comprehensive view of your website’s performance.

One of the standout features of the plugin is the ability to check all your websites on one page, making it convenient for website owners with multiple sites. Additionally, it can be easily installed on a cheap VPS or shared hosting, making it accessible to a wide range of users.

Support is also a priority for the plugin, as advanced developers offer high-quality answers to your inquiries within 24 hours, ensuring that any issues or questions are addressed promptly.

What sets the plugin apart is the flexibility it offers. You have the ability to decide which elements of your website to emphasize or remove, giving you control over the design and layout. Updates are a breeze with just a single click, ensuring that you are always using the latest version of the plugin.

One of the biggest advantages of using the plugin is the ability to stop sharing your data with third parties. By storing your analytics data on your own servers, you have complete control and can protect the privacy of your visitors.

With UXWizz, you can discover where conversions are coming from, allowing you to optimize your site and attract more visitors. Its robust features make installation quick and easy, even for those who may not be as technically inclined.