10 Best Email Marketing Services for Small Business 📧 2021

One of the largest and fastest-growing email marketing services in the world, Constant Contact is also a user-friendly solution for beginners.

Their drag-and-drop email builder allows you to create new emails quickly that look great and are on-brand without requiring any coding knowledge. You can easily add text, images, videos, coupons, polls, and events to any message.

Due to their long history in email marketing, Constant Contact discovered new avenues that no other providers explored. As an example, they were the only solution that offered tools for managing events, surveys, and social campaigns.

It has advanced A/B testing features. You can conduct A/B testing of the subject lines and resend campaigns to subscribers who haven’t opened them. Additionally, the Email Plus package offers you multi-step automated email series, surveys, and online donation tools.

It offers a wide variety of mobile-friendly, modern templates to engage and convert customers, real-time reporting and analytics, as well as bonus features such as coupons and polls.

You can choose from two different plans: The Email tier includes all the basic features described here for a nominal monthly fee. The Email Plus account provides split testing, dynamic content, and mobile-responsive coupons.

Generally, Constant Contact is an excellent email marketing platform that can be used by event organizers, educators, and others to take their online events to the next level.

It is hardly a controversial statement that SendinBlue is one of the most effective email marketing tools that deliver incredible value without sacrificing functionality.

You can easily create campaigns with Sendinblue’s email design tool. There are three ways to build your email: drag & drop, ‘Rich Text Editor’, and custom HTML code. The editor’s layout is compact and doesn’t impose many popup windows on your view. Each of these options is smooth and easy to use. You can also preview your created email on a desktop, tablet, or mobile device.

Sendinblue’s flexibility in integrating with the top WordPress themes and plugins makes it the most versatile product on this list.

You can use Sendinblue to create automated email workflows that send emails automatically based on your contacts’ behavior on your website. For example, you could send a customer an automated email if they add an item to their cart but do not check it.

You are also able to take advantage of SendinBlue’s SMS and landing page features to engage with your audience and increase your lead generation efficiency, in addition to email marketing.

A free plan for the platform makes you eligible for unlimited contacts and up to 300 emails per day. I think that’s a pretty damn good deal, especially if you’re running a bootstrapped business or work alone.

Additionally, SendinBlue offers SMTP bulk email marketing services that can be used to send automated or transactional emails from your WordPress site. It’s not necessary for email marketing, but if you have a large website and want to send automatic real-time content-based emails, it’s a handy feature to have.

Drip is a powerful enterprise email marketing platform for eCommerce, bloggers, and digital marketers. They offer tools to make marketing automation, sales funnels, and personalization easy.

Drip offers new eCommerce merchants the same powerful email marketing automation and segmentation tools as larger eCommerce stores because it focuses on offering small, independent stores the same powerful tools.

This service shows your customer data and tells you what it means. In addition, it provides data-driven recommendations on when to do what, what to send, and how to make the most significant impact today.

They have an easy-to-use automation workflow editor, which is well-designed and flexible, and colorful icons to make it enjoyable to use. There are several automation triggers available, including clicks on links, page views, tags assigned, as well as purchases made on your online store.

Any idea how to set up a cart abandonment workflow? Install 24 pre-built automation workflows into your account for free. You do not have to worry about it, simply download the automation, add your own content, and hit publish.

If you use Drip, you can send an unlimited amount of emails. There are also drag and drop tools, customer segmentation options, contact tags, personalized email content, opt-in forms, and 100+ integrations with social media and 3rd party tools that they offer as well.

Additionally, Drip offers a lot of support through live chat, webinars, complete online courses, and a robust documentation hub.

Created by creators for creators, ConvertKit understands the needs of their clients and what it takes to build a successful online presence.

In ConvertKit, you can only use plain text or HTML code, and there is no modern drag and drop tool available. It is common for people to send text-based emails to friends and family because that is how they communicate with them. If you treat it the same way, you come across more like a friend than a business, which is exactly what you want as a creator.

With ConvertKit, you get a pretty standard feature list for a modern email marketing service. A cleverly crafted course was also crafted for building and launching email marketing campaigns that greatly emphasize supporting your growth and success.

The visual automation builder allows you to add email sequences and drag them into it. You can do the same with forms too. Most email marketing services would require you to open these options separately, but when editing your automation, you can see both at once.

We rate ConvertKit as the best email marketing service for professional bloggers because they have many features tailored specifically for creators and professional bloggers, like paid newsletters.

There are more than 70 third-party integrations, customizable forms, and custom reports that ConvertKit offers. You can reach them by email and live chat 24 hours a day, Monday through Friday, with limited support on weekends and nights.

There are many benefits of using Mailchimp, but the primary benefit is its forever free email marketing service plan. Currently, MailChimp is the most popular free email marketing service on the market, with more than 17 million users.

You can easily create beautiful campaigns using the drag and drop email builder and professional templates. You can grow your audience by having popup signup forms on your website and creating unlimited landing pages with pre-made templates.

You can also do cross-device email testing on Mailchimp’s email platform to determine what elements are most effective for your audience when it comes to increasing the success of your campaigns. A landing page builder is available to boost lead generation with this email marketing tool as well.

In Mailchimp, registrations must be double-confirmed (on the website and by Email). Consequently, some users’ email lists will be reduced as a result of this. The downside is that this can turn down many potential subscribers, but it also drastically reduces the number of emails that are rejected, as well as prevents email delivery servers from getting blacklisted.

With Mailchimp’s email marketing tools, you can write attractive emails to your customers, create dynamic content, automate your emails, and integrate with various social media platforms and other applications.

MailerLite lets you create an unlimited number of forms and landing pages for free. Different forms can be deployed to segment your mailing list. It is one of the cheapest options on our list. It comes with everything you need regardless of whether you are a brick-and-mortar store or if you started selling online during COVID.

MailerLite gives you the option of adding contacts individually, uploading a list from a file, or copy-pasting. The option of importing your email contacts from Mailchimp is also available, which is strange on its own. Depending on how the import went, you may need to either add them to an existing group or create a brand-new one.

Subscribers can be segmented, inactive subscribers can be removed with a few clicks, and tracked activity. It’s possible to split test campaign emails via RSS or send them directly by Email.

Additionally, the platform is handy for teams since the platform does not need to intimidate users, everyone can take advantage of its basic functions.

In addition to automation features, you still have access to landing pages, popups, and surveys, so you’re not completely limited.

Using MailerLite’s drag-and-drop editor, you can design a high-quality message quickly and easily. Use segmentation to better target subscribers and A/B testing to optimize your campaigns.

MailerLite can also automate and personalize emails based on user behavior, such as abandoned cart emails. Segmentation and contact management systems are also included.

User interfaces are easy to use, emails are responsive, and customer service is available 24 hours a day, seven days a week. If you have less than 1,000 subscribers, then you can start with their forever-free plan.

It’s no secret that GetResponse is one of the most popular email marketing software platforms. But it’s not just an email newsletter service. Rather, it’s an all-in-one marketing automation solution.

Even though GetResponse has always been known for its email marketing product, the addition of visual marketing automation, landing pages, webinars, CRM, and other new features have made it a more comprehensive platform.

GetResponse offers a great tool called Autofunnel. It can be used to build sales funnels, lead generation funnels, webinar funnels, and more. Using it is very simple and automated. Among the things that are included in a funnel are emails, landing pages, popups, marketing automation, Facebook advertisements, and eCommerce integration.

They have responsive email and landing page templates and a webinar feature with big advantages. Also, they recently added a free plan that includes unlimited email.

In addition to transactional emails, marketing campaigns can also be coordinated using the software; eCommerce plugins can be used to promote products on landing pages and emails.

Also included in GetResponse are thousands of free stock photos and a Shutterstock gallery, integrated into the platform. In any case, you must purchase the image after previewing it in the editor if you wish to use it.

It is one of the best tools for creating automated sales funnels and landing pages. GetResponse’s 24/7 customer support is reassuring if you’re new to email marketing, especially if you’re using a live chat or email account.

While AWeber is a very reliable and affordable email marketing service, its greatest strength is its simple pricing model. This is a very lucrative opportunity for those with small lists (no more than 500 subscribers).

Email automation features can automate campaign processes such as drip campaigns for launching a new product or welcoming new subscribers. You can save time using pre-made workflows that include email templates for every campaign stage in the campaign marketplace.

Moreover, email marketing platforms can offer email testing across various devices through their integrations. It is a pretty helpful feature for your business. The best way to ensure your emails are not clipped is to look at how they appear in different email clients and devices. AWeber’s features can, in some sense, guarantee that your email will look good.

Also, to improve deliverability for emails from your domain across all of your connected websites, you can set up separate DKIM and SPF records.

Suppose you need a team or virtual assistant to help you out. In that case, AWeber comes with an unlimited number of user accounts.

Its AI-powered email template designer is what makes AWeber so unique. For beginners, this makes the entire process of creating an email much simpler.

You can contact Aweber’s customer support by phone, email, or live chat 24 hours a day, 7 days a week. In addition, they have an extensive knowledge base to answer various questions that may arise.

We feel Moosend deserves a place on our list due to its affordable prices and extensive features.

We like the eCommerce AI in Moosend the most. Using machine learning and collaborative filtering, it shows customers products similar to those they might like based on their shopping habits.

With this tool, you can create email campaigns using drag-and-drop features and a variety of responsive email templates that can be fully customized. As an added bonus, Moosend also allows you to preview your campaigns on different devices so that they always look great.

The automation features of Moosend make it stand out. Automated messages can be generated via upsells, customer engagement, or loyalty using their ‘Recipes’ (pre-built automation templates). Automating a process involves three major components: triggers, control steps, and actions. Combining all three will enable you to segment and send email sequences based on the events you specify.

Let’s say you are going to automate emails such as abandoned carts and upselling emails, or even a simple anniversary email. If that’s the case, there are many options for workflow with this platform.

Additionally, pre-made signup forms are available that you can customize and embed in a few seconds on your website. It was important to the Moosend team to make the service as user-friendly as possible.

Omnisend is an eCommerce-specific email marketing solution that’s easy-to-use. In order to convert leads into customers, they offer multiple features such as automated email and SMS messaging. In 130+ countries, their email marketing software is used by over 40,000 marketers.

Omnisend lets brands send more relevant content across devices and platforms to their customers. This is accomplished by understanding how the user browses websites and how their device behaves based on the custom events you create.

Segmented campaigns are available across all of their channels. You can therefore target exactly the customer you need to in order to sell your product or service.

It offers a number of pretty unique features in addition to excellent automation, including ‘wheel of fortune’ incentives for signups, interactive gift boxes, product recommendations, and live web tracking.

The best choice for brands wanting to effectively market to their visitors (or remarket to them).