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Nowadays, a lot of businesses are investing their time and budget into email marketing to improve their conversion rate. If you are amongst those people who are looking for the starting point to start email marketing your WordPress eCommerce website. Then, you will have to use the right email marketing service.
Choosing the right email marketing service can have a positive impact on the success of your website. In this article, we would like to discuss how to install the Sendinblue WordPress plugin which is considered to be one of the best email marketing services in WordPress.
In our previous article, we discussed how to install and use SMTP in WordPress.
What is Sendinblue WordPress Plugin?
Sendinblue is considered to be a complete SMS and marketing software for different businesses. This plugin is very easy to use and comes with great features that allow you to create engaging and gorgeous looking emails.
This plugin comes with a drag and drops email page builder that is perfect for people who are just starting out their email marketing and don’t know how to create the perfect email template yet. Not only that, but it also comes with other beginner-friendly tools that allow you to send transactional emails, segment users, and create a workflow.
Furthermore, it can tell you when is the best time to send out bulk emails to ensure the maximum impression and conversion. This plugin is available in both free and premium versions. The free version allows you to send up to 300 emails per day that are branded by the Sendinblue plugin.
However, if you would like to send emails under your own brand, then you will have to purchase one of their paid plans that start from $25 per month. In addition, in premium plans, you can include SMS marketing to your account, but the pricing will change based on your requirements.
In addition, their premium plan includes a landing page builder that works similar to popular WordPress page builders, CRM (customer relationship manager), and Facebook ads. On the other hand, other than the features it offers, the Sendinblue WordPress plugin gained its popularity due to its SMTP bulk email marketing service.
For small websites, this feature is not necessary. However, for large businesses, this is a must-have.
So, how to install the Sendinblue WordPress plugin?
Installing Sendinblue WordPress Plugin
Installing and configuring this plugin is very easy. Simply, follow the steps below:
- Login to your WordPress dashboard
- Hover over Plugins and click on Add New
- In the search box type in Sendinblue
- Click on Install Now and then Activate
Once the plugin is activated its icon will appear on the left-hand-side menu, click on it. However, you need to create an account to use Sendinblue. So, click on Create an Account.
You will be redirected to the Sendinblue signup page, where you can either manually sign up or use your Gmail account to sign up. Then, proceed to complete your profile or you can click on Skip on the top right corner and fill the information later on.
On the next page, choose the plan you would like to use. If this is your first time using any email marketing services, we recommend going for the free plan. Then, you will get redirected to the following page:
To validate your account, you have to complete your profile and verify your phone number. Then, head back to the WordPress dashboard and click on the Sendinblue icon on the left-hand side menu. Then click on, get API keys. You will be redirected to the following page:
Simply copy one of the APIs you see on the screen and paste it in the plugin and click on activate. Once the plugin is fully activated you will see the following page:
Once you have fully activated both your plugin and account, it’s time to either edit the default form or create a new one. Simply, click on Forms underneath Sendinblue in the WordPress dashboard. You should be able to see the following page:
Hover over the Default Form and click on Edit underneath it to edit the form.
On this page, you can simply edit the form however you wish. You can add or remove fields and even rename them. Furthermore, you can also edit the signing up process and confirmation message on the same page.
The List tab is where you can see all of the available contacts in your email list. On this page, you have the option to manually remove or add new contacts to your list.
In the Campaign tab, with only 4 easy steps, you can create your first email marketing campaign and start testing out.
Finally, in Statistics, you can see all the analytical data that the plugin has gathered.
Other features of Sendinblue plugin are:
- Signup forms
- Retargeting visitors and previous customers
- SMS marketing
- Live chat to answer your visitors when they’re browsing your site
- Marketing automation. You can send automated messages to your visitors.
Sendinblue WordPress Plugin Alternatives
Sendinblue is considered to be one of the best email marketing services for WordPress. However, the plans it offers may not be suitable for everyone. Thus, you may be looking for alternative email marketing plugins that work similarly to Sendinblue. Here are two plugins that we think can easily replace Sendinblue in email marketing.
1. MailerLite
MailerLite is yet another great email marketing service and it could be a great alternative to Sendinblue. It comes with a friendly email editor and a few pre-made email templates that you can use for different campaigns.
MailerLite comes with a powerful email automation, segmentation and customization features that allow you to target your users at the right time. In addition, it comes with built-in tools that allow you to run an A/B split test. In our previous article, we have explained in detail what is an A/B test.
This plugin comes with drag and drop editor, rich text editor, custom HTML editor, and eCommerce campaigns. This plugin is also available in both free and premium versions.
The free version allows 1000 subscribers and 12,000 emails per month. The paid plan starts at $10 and it allows you to send unlimited emails per month but the number of subscribers is still 1000.
2. Mailchimp for WordPress
Perhaps the biggest name in WordPress email marketing is Mailchimp. It has over 1 million active installations and compatible with the latest version of WordPress. Mailchimp is one of the best email marketing services out there and it has a WordPress plugin. This plugin acts as a bridge between Mailchimp and your WordPress website.
Creating an account with Mailchimp is totally free. However, to fully use this plugin you need to purchase one of their premium packages. Their cheapest package starts at $65 and activates the plugin for one website.
Mailchimp for WordPress comes with email notifications, styles builder, reports, user sync and an eCommerce option that allows you to see exactly what your subscribers have ordered on your website and how much your Mailchimp campaigns are generating.
Conclusion
In this article, we discussed how to install the Sendinblue WordPress plugin. We discussed what each option does and how you can fully activate the plugin and your account itself.
Having the right email marketing service can help your business improve its conversion rate and ultimately, make it successful. Sendinblue is fairly new to the WordPress repository and it is considered to be one of the best.