Imagine you have launched a B2B business and you are working on your SEO, you must look into B2B SEO. Maybe at first glance, in both B2B and B2C businesses, the main goal is to sell goods and services. But there are too many differences between B2C and B2B SEO.
In this article, we will talk about B2B and B2C SEO.
What is B2B?
Business to business or B2B for short means a company is selling its goods and services to another company. For example, businesses that sell office equipment are considered B2B.
Keep in mind, a company can be both B2B and B2C at the same time. Let us look at their differences.
Differences Between B2C and B2B SEO
If you pay attention to effective factors in B2B SEO, you will definitely be more successful. We will review some of these factors below.
Normally buying process in B2B takes more time than B2C. It usually takes a few weeks for a company to collect information about the services and goods to finalize its order.
The reason behind this is a large amount of being transferred to B2B. Also, the process and getting the confirmation of purchase are also the factors that will add more time to the buying process. To simply put it, in order for a company to finalize their order, several people must confirm the purchase.
So to summarize, we can say that what makes the difference in the buying process of B2B and B2C companies is the difference in the number of transactions and decision making. Also, this will affect B2B SEO.
Optimizing keywords is one of the main sections of both B2C and B2B SEO. But generally, keywords used in B2B SEO is more complicated than the keywords used in B2C SEO. The reason behind this is, usually, B2B customers are looking for more professional services and equipment that is suitable for their business.
Keywords used in B2B can be challenging just like keywords used in ordinary businesses. These keywords should not be saturated in content, but at the same time bring enough traffic to your website. In simple words, the main challenge is to find keywords with more clicks and less competition.
For example, when a company is looking to buy a CRM, is curious to know every single feature and match them to their needs. While a B2C customer wants to buy food, doesn’t generally want to know every detail about it.
So it’s clear that the language used in B2B is more professional and specialized. This alone shows us how different B2B SEO must be and how detailed it has to be.
Since the buying process and customers are different in B2C and B2B, the goals vary accordingly. The main goal of B2C is to attract customers quickly and sell products or services to them. But the main goal of B2B is to attract customers in the long run. In fact, in B2B marketing, customers tend to spend a lot of time looking at whether the purchase is cost-effective to them or not. Therefore, B2B marketing needs to showcase the quality of goods and services that they offer. This is a great point to consider when working with B2B SEO.
The importance of conversion goals will double when we realize that our B2B clients are CEOs and VIPs of other companies. Considering this will have a huge impact on B2B SEO.
Content creating and on-page SEO
For on-page SEO, It’s very important to use keywords and phrases that have the highest clicks on search engines such as Google. Another important point in content creation is to use the natural and attractive tune. So we can say, your content needs to be optimized for both search engines and B2B customers.
It’s clear that you need to use content and on-page SEO in your B2B marketing, so you can convince your customers to purchase your products and services. But this shouldn’t prevent you from creating useful content for your customers. In fact, along with on-page SEO, you need to address the needs of your B2B customers.
Maybe in B2C customers consider the price of the products or services they are looking for, but in B2B this isn’t the case. Because in B2B, customers always look at the details and features of products and services and according to their needs they will begin the buying process. So be careful when making content, try to fully explain the features of your products and services. Considering these points will have a huge impact on your B2B SEO.
The difference between B2C and B2B SEO is in link building, which is mainly about the targetted community. Because B2C customers usually use social media such as Facebook and Instagram. Therefore, getting a backlink from these platforms can be very useful.
But getting a backlink for marketing in B2B due to the nature of the buying process can be a bit difficult. Therefore, link building should be done with different parts of the buying process.
The nature of backlink is different in B2C and B2B marketing. Backlink in B2C usually tries to get the audience to click on a link. But in B2B the main goal is to introduce the audience to their products and services.
Keep in mind, to build backlink you need to work with websites or platforms that are related to your business.
As you can see, B2B marketing requires a lot more effort. Because the buying process is much longer and customers tend to take their time. Therefore, you need to pay a lot of attention to B2B SEO compared to B2C. Google changes its algorithms on a daily basis to identify websites that are trying to attract an audience using fake information. So, it’s best to keep your SEO updated and use safe methods.