Google Analytics is one of the applications prepared by Google Company which is freely represented for website masters. In a nutshell, we can say that by means of Google Analytics you can assess high amounts of data related to the activities performed inside your website. Furthermore, by means of these data, you can improve your performance, as well as your website’s SEO.
One of the useful options of this application is Page Value which we are going to explain here. The question we are going to answer is what is Page Value in Google Analytics and how is it calculated in Google Analytics?
By making use of Google Analytics, you can monitor the visitors of your website on a daily manner. Also, you can find out what your users’ favorite contents are and even how much time they consume on your website.
Functions of Google Analytics
These are a few functions out of so many options offered by Google Analytics. Despite highly efficient functions of this Google service, some users find it difficult to work with Google Analytics, while it is not true and by gaining information about various parts and functions of this application you can easily make use of it.
There is a menu containing four main options in Google Analytics which are explained below:
- Home: this option contains general information about recorded websites.
- Reports: by means of reports option you can gain access to related information on a specific website.
- Customization: you can create your own reports and dimensions by means of this option.
- Admin: by means of this option you can set up your account and allow those users who you want to have access to your information, to enter.
There are lots of menus and options in Google Analytics with various functions. In this piece of writing, we talk about Page Value in Google Analytics.
What is Page Value?
If you are aware of the relative value of your website, you can improve your performance. Do not forget that not all of your pages are of the same ranking and value.
Some of your pages have more visitors and they seem more attractive for your addresses. In a total sense, Page Value in Google Analytics shows the average value of a page in comparison to other pages of a website.
By means of Page Value, you can identify those pages with higher feedback from the users and then you can concentrate on them in order to make use of them and enhance your income.
Google in a definition of Page Value says: Page Value in Google Analytics is the value of your website page before a user visits your target page or does online traffic.
How to Calculate a Website's Page Value?
There are different ways in Google Analytics to evaluate a website, and Calculating Page Value is one of them. But how to calculate page value? Let us have a simple example. Look at the picture below. In this example, we are going to evaluate the page value for page B.
The total formula for page value calculation in Google Analytics is as it comes below:
As you can see in the picture, page B had 2 visitors and its goal value and electronic commerce were 20 and 100 respectively. So according to the formula, the page value for page B will be 60.
How to use Page Value to grow conversion?
Goals are your purposes which you define for your website content and in Google Analytics. By means of setting up a goal, you can optimize and improve your website performance. In a simple definition, we can say that the Goal option of Google Analytics is a way to understand how your defined purposes are performed.
When the activity of your website users results in the realization of your goals, there would be a conversion. Google Analytics measures the percentage of the users who have moved through your goals, by means of analyzing conversions rate. So you can set some goals for your website through Google Analytics, but how?
How to set a Goal in Google Analytics?
In order to set a goal, you can simply use the Admin Menu. You can find the goal in the View option of the Admin menu. Click on the View option to see Goal set Page. On this page, click on New Goal+ and create new goals for your website in Google Analytics, as much as you prefer. By clicking on New Goal+ there would be two options including Template and Custom.
The template offers some predefined sample goals which you can choose from among them. But if you want to create your own customized goals and add more details, the Custom option is a better choice. When your goal is set, then choose a name for it. Remember it should be relevant to its definition so that you can find the goals easily.
Now, you should clarify types of your goal. For this purpose you should choose one of the options below:
- Event: as it is clear by its name, an Event Goal is an event that is completed. It can be a special offer for a purchase or it can be an off for website products.
- Duration: this sets your goal as the duration a user remains on your website. If a user remains on your website more than this defined duration, your goal is accomplished.
- Destination: this is for goals that define a specific page or content to be visited. Indeed a specific destination is set up as your goal.
- Pages/Screen per session: this goal is set when you want your visitors to visit a specific number of pages in a specific time interval.
As we mentioned before, working with Google Analytics is not difficult and it can help you improve your website performance and efficiency and increase your income by identification of valuable pages.
In this article, we discussed page value in Google Analytics. By calculating your page values you can get better feedback from your visitors and you would realize what type of content you should be publishing on your website.
In another article, we have discussed how to use Google Analytics in detail.