Instagram is one of the most popular social media platforms in the world. Currently at #6 with 1 billion (yes billion!) active users worldwide. It combines the long text possibilities of Facebook with the optimal and minimal approach of Twitter. It also puts images at the forefront. A form of content, proven to be very successful with internet users.
For these advantages, many businesses have turned to Instagram as a marketing platform. The image-based approach makes it easy to show off your product, and with the right visual idea, make it visible to a very wide audience.
If you are getting into this concept and want to start your own Instagram marketing plan, first learn the basic rules (the ones your kid probably already knows). Instagram101: Don’t let them crop your pictures. You spend time and resources to create the perfect picture, making details of your product visible, and then Instagram takes a chunk of it away!
To have your picture shown as it is, you need to optimize the image, so that it fits Instagram’s size requirements.
What are Instagram image sizes and dimensions?
Before 2015, Instagram only used square images on its platform. Since, they have broadened their horizon to include landscape and portrait images. Although these images also have a singular size and every image gets cropped and resized into these dimensions automatically.
Here are the Instagram image sizes:
- 1080×1080 (Square – 1:1)
- 1080×1350 (Vertical – 4:5)
- 1080×566 (Horizontal – 1.91:1)
As you can see the width of an image (1080 pixels) is fixed and the height is moving to fit the criteria. If you upload a smaller picture, It will be stretched (and downgraded in quality) to fit Instagram image size. If the image is wider or longer, It will be cropped. If it is within the same ratio but bigger in size, Instagram will automatically resize it.
Click to see them in original sizes
How do I upload Portrait or Landscape photos?
After choosing the image from your phone, there will be a cropping icon at the bottom left corner. Instagram decides which option (horizontal or vertical) is suited for your photo. If your photo is not already fitted to the screen, you can drag it, to make the perfect crop.
What is the most optimal size for Instagram marketing?
All being said, it’s still better to upload photos at a 1:1 ratio (1080×1080). It may be limiting, but don’t forget that Instagram would crop your image to square on previews (e.g. profile pages) anyway. Also 1:1 image fills the phone screen nicely, while landscape images leave a lot of space free.
If you don’t care about cropping, go for the portrait, giving users the closest thing to a fullscreen experience. Although this would hide your text in most screens.
What size are Instagram stories?
Instagram stories are fullscreen. So you need to upload them at a 9:16 ratio (1080×1920). Also, shoot your videos vertically. Stories are a great way to reach your audience. They are also more intimate. So maybe you want to take a more quint approach (on oppose to the full-on design and marketing approach for profile images) to create a sense of closeness. Use it for quick office snaps or use editing tools to highlight something your audience will find interesting.